Lance App

UI Design Screens

Target Market

Primary market: Lance is a lite app intended for any independent freelancer and their respective clients, but Lance is most especially targeted toward independent creative workers. The app is most appropriate for freelancers who are tech-savvy and progressive thinkers. These freelancers may also: not have as much work experience, require many focused and controlled solutions for their projects, have a general knowledge of design in relation to the tech industry, and have less experience with navigating and sustaining healthy client relationships.

A secondary market can be developers with existing or growing skills in digital design. Considering that a developer audience generates a high income, developers looking to get into independent freelance design/creative work would typically value an app which amplifies their ability to create quality work through solutions which focus on their productivity, time management and organization skills, and maintaining healthy client relationships. 

Target Customer Persona

Key Features of the product

1. Exchange and control files securely and efficiently through Lance’s “File X” and “File Control” systems

• “File X” is a secure file exchange system for each project with custom access management. Facilitated between the freelancer and client..
• “File Control” is an integrated version control system that allows back-up/retrieval of older file versions for the freelancer.

2. A robust Lance Tool Kit for productivity, project management, and plenty of cloud storage:

• “Document Builder” is a editor with general spelling and grammar check while editing a document. It’s designed to be developed in a way such that it provides suggestions for best practices, such as verbiage/ structure for legal documents.
• “Lance MarkUp” is a sophisticated commenting and annotation solution for reviewing graphics, documents, videos, and similar file types.
• Templates for crafting professional looking proposals, NDAs and contracts, etc.
• Integrated cloud data storage with options to import existing files from Google Drive, Dropbox, etc. (Additional purchases required.)

Key User Benefits

• Innovative app conceptualized FOR and BY designers and developers
• Lance is a progressive bridge between two industries which are rapidly growing and intermingling with one another. The app remains cognizant of both challenges and opportunities of freelancers and boasts a supportive Lance community online for questions, suggestions, etc.
• Establishes better, healthier, and professional boundaries throughout a project’s life cycle
• Instead of a communication hub, a fully collaborative workspace, a scrum or kanban board, or a competitive platform for recruiting freelancers, Lance’s primary mission is bettering the quality of the freelancer’s working relationships with their clients
• Tighter, custom admin controls through features like File X and File Control give freelancers more freedom with how they manage files with their clients in an autonomous yet transparent way
• Communication channels are also allowed customization (e.g. message limits per markup period) so as to minimize information overload and keep conversations to-the-point, which facilitates better communication overall
• A focused productivity environment; attractive to new and seasoned freelancers alike
• Packed with all the essentials, the Lance Tool-Kit and the supporting file control and storage exchange systems make this app an incredibly powerful productivity tool while being very intuitive, easy to use, and an overall pleasant user experience.

Real Testimonials from User Prototype Testing:

• “Clean and organized.”
• “Great concept. A very nice experience with the interface.”
• “The number of features packed in the application [are] surprising!”
• (On File X) “A great idea. Can prevent unauthorized usage of in-progress work.”